Kylie Jenner, Kylie Minogue, And The Battle Of The Makeup Brands

Australian singer Kylie Minogue this week launched her own makeup brand -- after a trademark battle finally ended.

Yet while the name is simple enough, the battle to get Minogue's brand 'Kylie' off the ground was not.

In 2014, Kylie Jenner attempted to trademark the name with the US Patent and Trademark office. Her request was blocked, in large part due to Minogue, 51, whose lawyers sent the office a legal letter explaining why the trademark should not be granted.

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The letter was said to refer to Jenner, 21, as "a secondary reality television personality" when compared to Minogue who is an "internationally-renowned performing artist, humanitarian and breast cancer activist known to the world simply as Kylie".

In 2017, Minogue won the case against Jenner, and the patent office was said to have sided with the Australian icon.

"I just thought, 'Here we go. This is a bother’, “Minogue said during an interview on The Project in November 2018.

“I didn't want there to be any trouble about it, but we did have to handle it so everything was taken care of very nicely I have to say."

While at the time it was unclear why Minogue wanted the rights to the name -- besides it being just that, her name --  there is seemingly no question today following the makeup launch.

The Kylie line includes five products, all affordably retailing under $20: a lip oillip glosseye to cheek glitterlip to cheek colour and three shades of eyeshadow.

The Kylie lip gloss and eye to cheek glitter. Image:

Minogue made the announcement as the beauty brand was launching on Instagram on Sunday, writing, “YES! Get your #Summer2019 SPARKLE on! ‘Magnetic Electric’ eyeshadow in three colours to hypnotise!"

The Kylie eyeshadow and lip to cheek colour. Image:

Minogue fans were excited about the announcement, leaving comments that included, "the only Kylie I would buy from", "the real Kylie in the world", and "Jenner who?"

Kylie Jenner's brand is named Kylie Cosmetics by Kylie Jenner and is estimated to be worth $900 million, according to Forbes.

Kylie Cosmetics further sold $54.5 million worth of products in its first six weeks in Ulta and the brand's revenue grew by nine per cent last year to an estimated $360 million annual turnover.

This put Jenner at number 23 on the Forbes list for America's Self-Made Woman 2019 list -- leading to questions being raised over whether or not the youngest of the Kardashian-Jenner clan is actually 'self made', given her high-profile family and inherited wealth.

Jenner is estimated to be worth $1 billion in total, and is the wealthiest member of her family.

So if Minogue is indeed going to try to compete with Jenner in the makeup space, she's going to have to sell a hell of a lot of lipstick.

Featured image: Instagram