Amazon Now Lets You Shop An Influencer's Wardrobe With 'The Drop'
The innovative new way of shopping has officially DROPPED.
If you've ever hoped to raid your fave influencer's wardrobe then get ready, 'coz Amazon has just kicked off 'The Drop' -- a whole new way of shopping for street-style inspired collections.
Pairing with some of the world's biggest influencers -- with the first being Paola Alberdi, the blogger behind Blank Itinerary -- Amazon will 'drop' a limited-edition capsule collection, featuring pieces co-created by each influencer, which are available globally in more than 100 countries.
Each piece from the campaign is only available for purchase within 30 hours of its initial release through the Amazon app or on a mobile web browser.
“I am beyond grateful to Amazon for entrusting me to be the first influencer to launch The Drop, their innovative new shopping experience. I have worked hard for many years to create a brand that is true to myself and did the same with this collection," Alberdi, who boasts over 1 million Instagram followers, said.
"Fashion can be so expensive but my belief is that it should not have to be expensive to feel beautiful. The primary goal of my collection is simply to help women feel good about themselves. I’m so excited to share these pieces with the world!” she added.
Along with the fresh method of shopping, Amazon will also be doing their part to avoid unnecessary wastage.
“Trends move fast. The Drop does, too," the website reads. "Each collection is live for 30 hours or less because fabrics are limited. Then we make each style only when you order it to reduce waste.”
Upcoming releases from The Drop will include lines from various influencers including Emi Suzuki, Sierra Furtado, Leonie Hanne and Patricia Bright.
To shop collections from The Drop, download the Amazon App, select 'Programs and Features', and click The Drop. You can also go to Amazon.com.au/TheDrop on mobile.