Baddie Winkle Has Designed A Beauty Collection For INC.redible Cosmetics
INC.redible Cosmetics have paired up for an epic collaboration with the 90-year-old Instagram star.
If you haven't already heard of Instagram sensation Baddie Winkle, you're in for a (neon-coloured) treat.
The 90-year-old Baddie (real name Helen Ruth Elam Van Winkle) first shot to fame at the age of 85 when her great-granddaughter Kennedy uploaded a photo of the fashionable senior wearing her clothing.
After creating her Instagram -- complete with the tagline "Stealing ur man since 1928" -- Baddie has since amassed a whopping 3.8 million followers thanks to her eclectic fashion, cheeky humour and youthful spirit.
She's already modelled for brands Missguided and Urban Decay, and now the latest addition to her ever-growing CV is a collaboration with INC.redible for her own range of beauty products.
"So happy that I could do this!" Baddie wrote on Instagram as she modelled her new products, while INC.redible referred to the star as "a true glow queen".
"This season we've teamed up with her to bring you a badass beauty collection which sees beyond age, colour and boundaries," they added.
The capsule collection boasts a range of products, including a retro ‘Rollin' It Back Rainbow Rollerball Lip Gloss,' a ‘Double Perks Rainbow Sheet Boob Mask' and a ‘Baddie's Got the Gold Rainbow Highlighter.'
The products are available on Sephora's US website.