ASOS's Brilliant Response To Woman Mocked For Wearing Their Dress

When a woman was bullied on Tinder for her profile pic, the fashion company had the perfect response.

Thea Lauryn Chippendale posted a screenshot on Twitter of a Tinder conversation where a man immediately insulted her appearance. "George," told her, "that dress in the last photo is not doing any favours".

Posting the screenshot alongside the photo he was referring to, the tweet went viral with over 100,000 likes.

A handful of people began to share their own horror stories, "A dude matched with me to tell me I'd be much prettier if I lost a few pounds," one wrote.

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There was an obvious influx of support for Chippendale, with many coming to her defence -- and even asking her where the dress was from so they could get one of their own.

Eventually, as the Tweet spread, it was seen by Asos, the online fashion company who sold the garment, and they had their own thoughts on just how good she looked in their clothes.

Soon, the online retailer made a slight adjustment to the page selling the dress -- by including Chippendale's image on their site.

"I am so, so grateful for Asos," Chippendale told Insider following her newfound viral fame.

"They've managed to turn something that was so negative into something so positive. I'm also so amazed by how positive the response has been from everyone commenting on the posts."

"It's been absolutely incredible."

You know what they say, revenge is a dish best served in a lace midi dress.

At least... that's what they should say.

Featured image: Twitter @theachippendale.