Hailey Bieber Trademarks 'Bieber Beauty' And We All Know What That Means

Hailey Bieber -- née Baldwin -- has reportedly trademarked the brand name 'Bieber Beauty' which means a makeup line might be in the works.

The newly-minted Mrs Bieber filed trademark paperwork for 'Bieber Beauty' with the intent to launch a "beauty and cosmetic products line" under the name, according to legal documents obtained by TMZ.

Not much else is known about 22-year-old model's new venture but we reckon she's probably picked up a few helpful tips and tricks from her time in the makeup chair at runway shows and photo shoots.

Plus, she's currently an ambassador for another beauty brand, bareMinerals which is all about skin-loving ingredients and is paraben, sulfate, harsh chemicals and cruelty-free.

Perhaps we can expect the same style of 'clean beauty' from Hails?

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The Arizona-born beauty tends to keep her makeup look fairly natural -- favouring nudes, blush pinks and an all-around dewy complexion -- but that doesn't necessarily mean she'll play it safe with Bieber Beauty.

There's the potential for some major pops of bold colour if she takes a leaf out of gal-pal and makeup mogul Kylie Jenner's rainbow-hued playbook. A Bieber Lip Kit? Take our money.

Hails is known to be quite the colour-chameleon when it comes to her hair -- she famously rocked the 2018 Met Gala red carpet with bubblegum pink hair and has also gone blue for a spell -- so perhaps we can expect some haircare products down the line?

Let's not get too ahead of ourselves just yet as trademarking is the very first step in a loooooong process -- Rihanna trademarked Fenty Beauty an entire year before the brand launched their first product.

Rihanna trademarks Fenty Skin

Speaking of RiRi, rumour has it that after almost two years of suspense she's finally expanding her Fenty empire to include skincare.

The 31-year-old trademarked 'Fenty Skin' on March 25 to cover products including "skincare, soap, body care and personal care products and related accessories such as kits, tools and applicators," according to Page Six.

It's thought that the "Diamonds" singer's decision to re-launch Fenty's gel-based body luminiser Body Lava earlier this year was a major hint at things to come.

Page Six states that the trademark application has only just been approved so don't expect Fenty Skin to hit shelves too soon either. If it does, however, it'll sit alongside Rihanna's wildly successful Fenty Beauty, which launched in September 2017 and Savage x Fenty, her lingerie line.

Ariana trademarks Thank u, next

Hailey and RiRi aren't the only celebs who've been trademark-happy of late. Ariana Grande's company, GrandAri filed a trademark application for 'Thank U, Next' on April 2, according to WWD.

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Apparently, the trademark would cover a number of beauty products including fragrances, body lotions, bath and shower gels, body scrubs and body mists.

The 'Thank U, Next' line isn't the singer's first foray into the beauty world -- she already has several successful fragrances under her belt including Cloud, Sweet Like Candy, Moonlight and more.

Plus, she name-dropped fellow singer and beauty boss Rihanna's Fenty Beauty in her track, "Make Up." That's networking, y'all.

Feature image: Getty.