Beauty Brand Avon Recruits Burns Survivor For New Lipstick Campaign
UK-based beauty brand Avon has featured a woman who was severely burnt in a bus crash in their new ad campaign.
Catrin Pugh received burns to 96 percent on her body when her bus crashed in the French Alps in 2013.
Now, the 25-year-old from northern Wales is the face of a major campaign for leading beauty brand Avon.
It's a first for Pugh, who's never starred in a makeup ad before, and for Avon too.
The brand is the first of its kind to pledge to include people with visible differences in future campaigns as part of UK charity Changing Faces' 'Pledge To Be Seen' initiative.
"The #stand4her campaign is an initiative to empower women to have the freedom to work for and express themselves, and this campaign is certainly all about that!" Pugh, who is a Changing Faces ambassador, wrote on Instagram.
"Thank you for including me, and thank you for joining myself & others in taking steps towards diversity & inclusivity!" she said.
Pugh is joined by a host of diverse faces -- including beauty influencer Gary "The Plastic Boy" Thompson, 60-year-old Lucia Whitehouse aka "Grandmother Pukka" and Love Island star Megan Barton Hanson -- in the campaign for Avon's new 'Perfect Faces' collection of lip shades.
According to Changing Faces, more than 42 percent of people can’t remember when they last saw someone with a disfigurement -- whether real or fictional -- in a newspaper or on TV.
"Through featuring in the campaign, I want to send out the message that it's OK to be different, and that true beauty is about being proud to be yourself," Pugh said.
On April 16, 2013, 19-year-old Pugh was travelling home from a ski holiday at the French Alps resort of l'Alpe d'Huez when the coach she was in crashed and burst into flames.
The driver was killed and three other passengers -- including Pugh -- were seriously injured. So intense were her burns that only the soles of her feet were left untouched.
Doctors gave the teen just a one in 1,000 chance of survival, but after 200 operations and three months in a medically induced coma, she began to rebuild her life.
Six years later the young woman is dedicated to inspiring others with visible differences and busting traditional beauty stereotypes.
She has since posed in her underwear for a photoshoot, appeared on the TV show Loose Women and gotten back on the slopes for some skiing.
She can now add 'starred in a major beauty campaign' to her list of achievements.
"I'm so excited to be working with Avon on this project. To be a part of a beauty campaign that challenges traditional beauty stereotypes, and the stigma around "looking different" is so refreshing," she said.
Feature image: Instagram/@CatrinPugh, Instagram/@changingfacesuk.