Andreja Pejić Makes History As First Transgender Model To Front Bonds Campaign
Aussie model Andreja Pejić, who is transgender, has been named as the face of Bonds' latest lingerie campaign, 'Intimately.'
With her new role, the 27-year-old has come full circle -- the first bra she ever tried on was from Bonds. Now, she's the face of their new campaign, something which she never thought was possible.
"I am 'Bonds girl', it's insane," she told News.com after getting her first look at the "beautiful campaign" while at home in New York.
"The [images] are so nice with a diverse group of girls; it’s beautiful to see," she said.
Those "girls" include Victoria’s Secret model and Kiwi Maia Cotton, diversity advocate Shanaya Peters and flame-haired beauty Madeleine Hunt.
Then there's Pejić herself -- a Bosnian-born refugee who fled war to settle in Australia and the first transgender model to lead a Bonds lingerie campaign.
She describes the new range 'Intimately' as "sexy but still comfortable."
"It’s for my generation who want something they can wear to work and then make out with someone later," she with a laugh.
Pejić earlier spoke of her struggles to "fit in", telling Stellar that for a long time she "felt like an outsider" after arriving in Melbourne with her single mum and brother Igor 2000.
"You go to school and kids make fun of you for not knowing English, and then you try and learn it as quickly as possible. But you are different," she said.
Pejić knew she was different in other ways, too. She came to Australia as an eight-year-old boy named Andrej but knew she was transgender from the age of 13.
At 16 she was discovered by a modelling agent while working at McDonald's and was snapped up by modelling agency Chadwick Models.
Her androgynous look saw Pejić became an immediate global sensation --walking in both male and female shows for the likes of designers Marc Jacobs and Jean Paul Gaultier.
In 2014 a 22-year-old Pejić underwent gender reassignment surgery and began living her life as a woman. Her modelling agencies around the globe began listing her as a female model with Chadwicks among the first to do so.
"It’s been unique," she told Stellar of the ensuing five years. "At the end of the day, every woman has her own path: to come into her femininity, and to come into her confidence and growth."
Despite her huge success and etherial good looks, the model admits she is not immune to self-doubt and self esteems issues, revealing that it took a "long time" to accept herself and be comfortable with what she saw in the mirror.
It was only recently that she's begun to truly appreciate herself for who she is. Her tip? Dancing around in her bra and undies, of course.
10 daily has reached out to Pejić for comment on her exciting news.
Feature image: Instagram/@andrejapejic.