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Burberry Accused Of Glorifying Suicide With Noose Hoodie

UPDATE: Burberry creative director Riccardo Tisci has spoken out after the fashion house was dragged over hot coals over a hoodie which features a noose.

Tisci, who joined the brand in March 2018, took to Instagram on February 23 to apologise for the controversial garment.

"I’d like to express myself following my recent show. First of all, I‘m deeply sorry to anyone whose feelings I unintentionally have hurt. I am a man of my principles and I take my responsibilities seriously. I am committed to learn from this so that this never happens again," he wrote.

Those who know me well or who know my work will understand that any references I have used in my collections have never been driven by negativity. This is not at my core. I take inspirations from life as I love it, in all of its beautiful forms. This collection was born from a very positive place.

"Throughout my life I have always fought for diversity, for sexuality, for people of colour, for women’s rights, for all genders, and for inclusivity. And I consider myself a world citizen and I’ve been raised in a loving family who taught me how to love and respect everyone around me," the Italian designer wrote.

"I listen, I learn, I improve and I believe in the power of love," he concluded.

Model Liz Kennedy called out Tisci, on Instagram on February 18 over the Fall 2019 design writing "it is beyond me how anyone could overlook this".

Kennedy, who walked in the label's London Fashion Week Show, didn't hold back in the post, going on to say that "suicide is not fashion, glamorous, nor edgy".

She continued: "Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway.

How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates worldwide.

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Kennedy went on to reveal that she was "extremely triggered" after seeing the hoodie during a fitting for the show.

She wrote: "Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter."

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A model walks the runway at LFW19 wearing the hoodie. Source: Getty

Kennedy went on to say that she was "ashamed to have been part of the show".

I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.

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The company has since spoken out following Kennedy's post, with Burberry's chief executive, Marco Gobetti, apologising for any distress caused.

"The experience Ms Kennedy describes does not reflect who we are and our values. We will reflect on this, learn from it and put in place all necessary actions to ensure it does not happen again," he said.

Gobetti also went on to confirm that the company has "immediately removed the product and all images that featured it".

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Creative director Riccardo Tisci has also responded to Kennedy's post saying "it was never my intention to upset anyone".

"It does not reflect my values nor Burberry’s and we have removed it from the collection. I will make sure that this does not happen again," he said.

If you need help in a crisis, call Lifeline on 13 11 14. For further information about depression contact beyondBlue on 1300 22 4636 or talk to your GP, local health professional or someone you trust.

Feature Image: Getty