This Iconic Noughties Jeans Brand Is Making A Comeback -- And Now We Can All Afford A Pair
In its mid-2000s heyday iconic Aussie denim brand Bettina Liano was worn by it-girls like Sophie Monk and Jennifer Hawkins -- until disaster struck.
In 2013 Liano -- sister to The Real Housewives of Melbourne's Gina -- announced that her 30-year-old brand had gone into voluntary administration.
It looked like the end for the popular jeans -- with their iconic yellow label and exxy price tag -- when Liano parted ways with the brand and stores shut up shop.
Until now, that is.
With the backing of the Apparel Group, Bettina Liano denim is back and the best news? It's coming to Target and is waaaaaaay more affordable.
Yep, the autumn/ winter collection -- featuring the signature denim styles you know and love along with denim minis, tees and shirts -- is priced from $20 to $59.
The range is online already and will hit selected Target stores on February 24 with a spring/summer collection to be rolled out later this year.
And don't worry -- the high-quality details, including the yellow tag, double stitching and branded hardware are all here to stay.
The question is -- how will you wear your BL in 2019? Perhaps we can take a style cue from one of the brand's biggest fan, ex-Bachelorette Sophie Monk.
Here she is rocking denim-on-denim -- a denim vest and a pair of skintight Bettina Liano OJ Denim Legging Light in Indigo/Wheat -- at a film premiere in 2011.
In 2010 she stepped out in a pair of Bettina Liano Acid Wash Legging Jeans, a black top and biker jacket.
She re-wore the acid wash jeans again that same year -- this time with a black scoop neck tee and heels.
Feature image: Instagram/@bettinaliano_official, Getty.