This Iconic Noughties Jeans Brand Is Making A Comeback -- And Now We Can All Afford A Pair

In its mid-2000s heyday iconic Aussie denim brand Bettina Liano was worn by it-girls like Sophie Monk and Jennifer Hawkins -- until disaster struck.

In 2013 Liano -- sister to The Real Housewives of Melbourne's Gina -- announced that her 30-year-old brand had gone into voluntary administration.

It looked like the end for the popular jeans -- with their iconic yellow label and exxy price tag -- when Liano parted ways with the brand and stores shut up shop.

Until now, that is.

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Jennifer Hawkins (left, in 2010) and Miranda Kerr (in 2005) both modelled Liano's threads. Image: Getty.

With the backing of the Apparel Group, Bettina Liano denim is back and the best news? It's coming to Target and is waaaaaaay more affordable.

Yep, the autumn/ winter collection -- featuring the signature denim styles you know and love along with denim minis, tees and shirts -- is priced from $20 to $59.

Bettina Liano Boyfriend Jean - Mid Wash, $59. Image: Target.

The range is online already and will hit selected Target stores on February 24 with a spring/summer collection to be rolled out later this year.

And don't worry -- the high-quality details, including the yellow tag, double stitching and branded hardware are all here to stay.

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The iconic yellow tag is here to stay. Image: Target.

The question is -- how will you wear your BL in 2019? Perhaps we can take a style cue from one of the brand's biggest fan, ex-Bachelorette Sophie Monk.

Here she is rocking denim-on-denim -- a denim vest and a pair of skintight Bettina Liano OJ Denim Legging Light in Indigo/Wheat -- at a film premiere in 2011.

Image: Getty.

In 2010 she stepped out in a pair of Bettina Liano Acid Wash Legging Jeans, a black top and biker jacket.

Image: Getty.

She re-wore the acid wash jeans again that same year -- this time with a black scoop neck tee and heels.

Image: Getty.

Feature image: Instagram/@bettinaliano_official, Getty.