Peter Alexander Defends Charging Customers More For Plus-Size Clothing
The sleepwear giant has released a statement defending its decision to make customers pay extra for larger sizes.
It comes off the back of revelations that customers were being made to pay up to $10 more for the brand's plus-size range.
In a statement sent to 10 daily, the company listed a number of reasons it claims are behind the price discrepancy.
The statement read: "To ensure comfort and that the fit is right, we utilise a different pattern to our regular collection while still maintaining a beautiful garment.
"It is these different patterns, along with the size of production run and to a lesser extent fabric consumption, that impacts the price of the styles.
"We try and limit this as much as possible, and as the category and production grows, we hope to achieve parity across our collections."
The brand came under the spotlight after customers took to social media to complain about the brand's decision to charge more for its plus-size range.
The items included the Archie Sleep Tee which cost $79.95 for a standard sized product, whereas a plus-sized version of the same product cost $89.95.
This is not the first time a clothing brand has been called-out for charging their customers more for their plus-size range.
In 2016 it emerged that ASOS was charging its customers more for its plus-sized range.
At the time ASOS ended up responding to the outrage by telling customers that the product's length was behind the price discrepancy.
Fast-forward to 2019 and it appears ASOS has changed their tune, with their plus-size offerings now costing the same as standard sizes.
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Both cost $38.
Feature Image: Peter Alexander