London Fashion Week Is Fur-Free For the First Time

Fur-free and fashion forward.

London Fashion Week is right now in full swing and for the very first time, the iconic event is completely fur-free.

Activists from People for the Ethical Treatment of Animals (PETA) have celebrated the historic decision by dressing up in cat suits outside the British Fashion Council show space.

The animal rights group is reportedly thrilled to see that the use of fur in fashion is “heading for the history books”.

“Especially as modern designers are saying no to pelts and yes to innovative vegan fabrics for which no animals are harmed,” the group wrote in a statement.

Over 250 designers and fashion houses are showing their collections at this year’s Fashion Week in London -- including Burberry, Victoria Beckham and Alexa Chung.

Ahead of the event, the British Fashion Council sent every designer a survey asking whether fur would be included in their show.

READ MORE: ASOS To Ditch Silk, Mohair and Cashmere.

"We ask every season whether fur will be represented on the catwalk or in presentations ... This is the first time that designers have said that there will be 100 percent no fur on the catwalk," BFC Chief Executive Caroline Rush told Reuters.

"Of the big four (fashion capitals), (London) is certainly the first that can say that we'll be 100 percent fur-free this time," she added.

London Fashion Week's CEO Marco Gobetti commented that a cultural shift is happening in the fashion industry and its use of fur.

‘I don’t think it [fur] is compatible with modern luxury and with the environment in which we live," Gobetti said.

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It's a big change from last year's London Fashion Week, when 250 PETA activists protested against designers who chose to showcase fur garments.

In February, one protester stormed the stage at Mary Katrantzou's AW18 runway show, shouting "Shame" at the models and members of the audience.

The same week a group of PETA activists went topless in London to protest the use of fur in fashion -- painting the slogan "Wear Your Own Skin" on their chests.

Global fashion houses including Armani, Stella McCartney, Versace, Gucci and Ralph Lauren have already committed to an anti-fur policy.

Main Image: Getty Images.