A Model Walked London Fashion Week Wearing A Breast Pump
Pump it up!
A British model has made history at London Fashion Week -- becoming the first mum to wear a breast pump on the catwalk.
Valeria Garcia strutted down the runway for designer Marta Jakubowski’s Spring/Summer 2019 show and debuted the sleek wearable breast pumps under a black blazer and nursing bra.
The Argentinian model gave birth to her son Anton in June this year and was able to pump on the go as she showed off an elegant black pantsuit.
The wearable breast pumps were created by Elvie -- a tech company that aims to “show taboos the door” with innovative devices for women including a pelvic floor trainer.
The breast pumps are also silent -- a big improvement on their clunkier, noisier predecessors.
Mums can pop the pumps under a nursing bra and then monitor the milk flow via a connected smartphone app.
Elvie founder Tania Boler said the gadgets are all about streamlining the process of expressing breast milk, + reports.
“We spoke to a lot of women about the struggles they experience post-pregnancy and it became obvious that outdated pumping technology was a real obstacle for women wanting to provide breast milk for their baby,” Boler said.
2018 has already been a great year for the way mums are being represented in fashion -- with images of pregnancy and breastfeeding being celebrated instead of shunned.
Rihanna's Savage x Fenty debut at New York Fashion Week featured two pregnant models -- with Slick Woods reportedly going into labour just after the show wrapped up.
In July, US model Mara Martin breastfed her baby on the runway at a show in Miami.
"I’m so grateful to be able to share this message and hopefully normalize breastfeeding and also show others that women CAN DO IT ALL!" Martin wrote on her Instagram.
Main Image: Getty Images.