Stikeez Are About To Return But Not Everyone Is Happy About It
From Wednesday, Coles are bringing back their Fresh Stikeez campaign.
Following the popularity of their most recent Little Shop 2 promotion, the supermarket giant is about to release Stikeez Fresh Friends, a range of 24 collectables named after fresh fruits and vegetables.
The campaign includes a new national healthy eating program, aimed at helping Australian parents to get their children to eat a nutritious and balanced diet.
Yet a number of parents have taken to social media in force to complain about their return, with one woman going as far as launching a Change.org petition in an attempt to stop the promotion from running in store.
This is despite Coles' Chief Marketing Officer, Lisa Ronson, stating that the little figurines can be recycled at all of their supermarkets and will be re-purposed into other products such as anti-fatigue mats, gym matting, retail flooring and carpet underlay for stores.
"Coles are due to release their latest promotion -- Stikeez. These 'toys' are close to useless and most will end up in landfill," the Change.org petition reads.
"Coles are promoting their link to a recycling operation so the Stikeez can be recycled but doesn't that defeat the purpose? Do our children (and some adults) really need them in the first place?"
"Wasteful plastic promotions need to stop now. Coles needs to listen. Recycling is not the answer -- no production of these is!" it concludes.
Ronson said the re-introduction of Stikeez was due to customer feedback that suggested parents liked to use them as a tool to encourage their children to eat more fresh foods.
"Our research showed that 31 per cent of customers who collected the first Stikeez range increased their purchases of fruit and vegetables and 50 per cent bought a wider variety of fresh produce,” she said.
“Kids who had never touched broccoli or tasted a fresh tomato found it fun to challenge themselves to eat foods of all colours of the rainbow."
Though not all parents seem to agree, with some stating while their children like to collect them, Stikeez haven't changed their eating patterns.
"My son loves them but doesn't want fruit or vegetables. They encourage nothing, either a child eats fruit and veg or they don't," wrote one parent.
Coles workers have also stated the promotion causes issues for them in store, noting that customer can exhibit negative behaviour when the campaign is running.
"Oh my God, kill me now, not AGAIN. I hate working when these stupid things are out," a Coles worker said.
"Customers are so rude and yell at you if you give them the wrong ones."
Fans of the collectables suggested if some customers were against Stikeez, they could instead opt not to collect them in store with their shopping.
"If you don’t like them, don’t get them, it’s that simple," a commenter added.
Customers can collect one Stikeez at the check-out for every $30 spent in store and online, with collectors cases and tins being sold for $4.
Featured image: Getty