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School Pick-Up Is The Most Dangerous Time To Be On The Road, Study Finds

New research has uncovered the alarming statistic that almost a third of all road accidents take place during school pick-up hours.

This week, Australian students will be heading back to school after a long summer holiday. But parents are being urged to show extra caution ahead of what is statistically the most dangerous time to be on the road.

According to new data released on Tuesday, 27 percent of incidents take place during peak school pick-up time.

Insurance company AAMI has analysed 340,000 insurance claims from 1 July 2018 to 30 June 2019 and discovered that almost one third of all road accidents occurred between the hours of 1pm and 4:30pm.

The data also revealed that the majority of crashes take place on a Friday, followed by Thursdays and Wednesdays.

Despite 40km per hour school zones in place around the country, road trauma remains the number one killer of children under 14 years old.

National

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A report from the Australian Road Safety Foundation unveiled that a shocking 52 percent of Australian parents admitted to speeding, using their phone or driving distracted with their kids in the car.

“These statistics highlight a casual attitude towards risky driving behaviours, and surprisingly more so amongst parents," said the foundation's CEO, Russell White.

“Despite all the safety messages about slowing down around schools, some parents continue to speed in a rush to pick-up their kids or beat peak-hour traffic but the consequences of this are simply not worth it."

Further research out of NSW Transport's Centre for Road Safety has revealed that boys are twice as likely to be involved in child pedestrian casualties as girls.

The back to school season is upon us. Image: Getty

In fact, 13-year-old boys have been identified as the most at-risk group for child pedestrian casualties.

The government agency has outlined a number of road safety recommendations helpful for parents looking to approach the back-to-school season with the appropriate level of caution.

They suggest that all children eight years old and younger should hold an adult's hand when on the footpath and in car parks. And children up to 10 should be held while crossing the road.

It is also recommended that parents and carers act responsibly and set a good road safety example for children, and teach them to be wary of traffic and avoid distractions like headphones.

Featured image: Getty