Restaurant's 'Disgusting' Valentine's Day Sign Slammed

A restaurant in New Zealand is being slammed for putting out a Valentine's Day sign that appears to promote domestic violence.

Eiffel en Eden restaurant in Auckland, NZ, put an A-frame chalkboard sign out on the footpath on Thursday saying "On Valentine's Day open the car door for her. After Valentine's Day open the car boot for her."

The French eatery has since come under fire for the sign, which many see as offensive and provocative.

Passers-by have since taken pictures of the sign and shared them on social media, calling it out as a direct promotion of violence against women.

Many on Twitter are outraged, calling the sign "tone deaf" and "disgusting".

Others claimed it perpetuated "Rape culture 101" and claimed the joke -- if that's what it was intended to be -- had fallen flat.

The restaurant owner, who did not want to be named, has reportedly defended his actions, according to local media outlet, Newshub.

"It's about how you should always open the car boot when you’re shopping," the owner explained.

He claimed that one "very rude" woman had even rubbed out the word 'boot' on his sign.

"Someone with a dark side took it the wrong way but I can't stop how people think," he said.

Domestic violence advocacy group White Ribbon New Zealand reportedly demanded the sign be taken down immediately.

"Being opposed to this sign is not political correctness, it's about trying to change the awful attitudes we have that lead to violence," the organisation said in a statement.

"Take the sign down and apologise for being tone deaf!"

READ MORE: Men Kill Women In 80 Percent Of Domestic Violence Deaths

Ex-NZ Prime Minister Helen Clark has since weighed in, branding the sign a "bad message."

"Not sure they would have been aware of implications -- sign should be immediately removed -- a bad message," Clark wrote on Twitter.

This isn't the first time the restaurant has come under fire for its offensive signs.

Back in March 2018, another Auckland local was shocked to a sign that likened an argument with a woman to reading a "Software License agreement."

"In the end you just have to ignore everything and click 'I Agree'," the sign read.

A fish and chip shop in Far North Queensland was also subject to outrage in January over its name -- The Battered Wife Fish & Chip Shop.

The shop has since announced that it's closing down after a complaint was made to the Department of Fair Work.

READ MORE: Controversial 'Battered Wife' Fish And Chip Shop Closing Down After 'Witch Hunt'

Owner Caroline Kerr posted a teary video to Facebook, claiming she was the subject of an "abusive witch hunt" through complaints made to multiple government bodies.

"It is with deep, deep sadness that I inform you that we will cease trading next week," Kerr said.

To speak to someone or access support in relation to domestic violence, call 1800 RESPECT on 1800 737 732.

Feature image: Twitter/@AnaSamways.