The Eggheads Behind The World Record Egg Say Its Success Was A 'Fluke'
The trio of Brits who cooked up the now-famous, record-breaking, Super Bowl-smashing egg have finally spoken out.
London-based advertising creative Chris Godfrey, 29, has gone on the record and identified himself as the man who created the egg with his two friends Alissa Khan-Whelan, 26, and C.J. Brown, 29.
Following the egg's big reveal post-Super Bowl on February 3 -- the egg 'cracked' to reveal a message supporting mental health -- the trio came clean to The New York Times.
What they had to say isn't exactly what you'd expect.
Despite the egg's huge success -- cracking Kylie Jenner's Instagram record and capturing the attention of the entire world -- Godfrey, Khan-Whelan and Brown never expected things to go this far.
"It's a fluke that caught the world's attention," he said. "It's what you do with that attention that counts."
What they did do is use the egg -- or Eugene, as he/she/it's now called -- to essentially hijack the biggest sporting event in the world, the Super Bowl.
In the end, Eugene's message was all about love -- self-love, in particular. In the short video, the egg talked about how the "pressure of social media" was getting to them, and encouraged others who were struggling to "talk to someone."
We should have guessed -- after stealing Jenner's most-liked-post-on-Instagram crown the egg released a range of merchandise online and 10 percent of the proceeds were reportedly donated to three charities, YoungMinds, the National Alliance on Mental Illness, and the Campaign Against Living Miserably.
The team told The NYT that they weren't keen on sharing more about the causes they will support beyond mental health, and they also kept mum on how much money they earned from the Super Bowl stunt.
"We’ve had plenty of amazing offers and opportunities that have come on to the table," Khan-Whelan said. "So many. We’ve not really been sharing details because we don’t think this is about us. This is about Eugene the egg and what the egg can do."
In a separate statement, the team thanked fans for their support and invited everyone to use the hashtags #talkingegg or #egggang to "share the message and help to normalise the conversation around mental health."
Oh -- and in case you're wondering why they chose an egg of all things? It's quite simple, really, as Godfrey explained, "An egg has no gender, race or religion. An egg is an egg, it’s universal."
That's that then.
While there's no word on what Eugene might do next -- if anything -- the team did tell The NYT that they're taking each day as it comes and "plan to remain highly responsive to their audience."
Feature image: Instagram/.@world_record_egg.