Sleepwear Giant Charging More For Plus-Sized Clothing
It seems plus-size clothing is attracting a plus-size price, with sleepwear giant Peter Alexander caught out charging extra for items in the plus-size range.
A search by 10 daily on the company's website found several plus-sized items cost an average of $10 extra when compared with their standard sized products.
The items were found on the store's online shop and included the Archie Sleep Tee which cost $79.95 for a standard sized product, whereas a plus-sized version of the same product cost $89.95.
Advertising expert and executive creative director at Campaign Edge, Dee Madigan, called the price discrepancy a "pretty awful thing to do".
"I think they will adjust the price," she told 10 daily. "It feels unfair and the whole brand is feelgood. If I were them I would say 'This is wrong, sorry, and we have adjusted the price.'"
10 daily has reached out to Peter Alexander for comment.
This is not the first time a clothing brand has been called-out for charging their customers more for their plus-size range.
In 2016 it emerged that ASOS was charging its customers more for its plus-sized range.
At the time ASOS ended up responding to the outrage by telling customers that the product's length was behind the price discrepancy.
Fast-forward to 2019 and it appears ASOS has changed their tune, with their plus-size offerings now costing the same as standard sizes.
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Both cost $38.
Feature Image: Peter Alexander