Lingerie Model Speaks Out After Her Scars Spark Online Debate

"I don’t want to glamourise self harm."

Social media users are divided over their opinions on New Zealand-based lingerie brand Lonely's decision to use model Danielle Ran -- who has visible scars on her thighs -- to promote their 'Bobbi' bra and underwear set in a July 11 Instagram post.

UK model Ran is pictured in the brand's white underwire bra and full briefs, her peachy-pink hair tousled and her waist tattoo on show. What's also front and centre are the multiple scars and cuts -- which are characteristic of self-harm -- on her upper legs.

This prompted commenters to call out the brand -- and model Ran -- for being insensitive, irresponsible and for glamourising self-harm, with some even demanding that Lonely add a trigger warning to the post.

Image: Instagram@lonelylingerie.

While the brand is yet to make an official statement -- they may choose not to -- Ran has come out and posted her own comment to confirm that yes, the marks on her legs are from self-harm, and to discourage others from "butchering" their bodies as she once did.

"Hey all, just wanted to comment as I approved Lonely Lingerie to post this picture. Self-confidence over my scars is something that I have struggled with for years, but I’ve finally reached a point of acceptance. This is me, my scars are my story. I understand the trigger warning because if I was in crisis and saw these scars I’d be severely triggered, but I just want anyone struggling to look at this image and remember, if you have scars, it’s okay to accept them as part of who you are.

If you’re considering cutting, please, DONT do it. It may seem like the only answer but it’s not. If I could go back in time and not have butchered my body the way I did, I would.

I don’t want to glamourise self-harm by being open and non-censored with it, but instead, tell victims not to be ashamed of their scars, and persuade anyone considering to not to do it."

Ran's statement was met with messages of support and thanks, with many who have overcome -- or are still dealing with -- self-harming behaviours praising the London creative for her brave and inspiring move.

Image: Instagram@lonelylingerie.

The Lonely brand, which is sold worldwide, is known for their all-inclusive approach to fashion, and regularly features models of all ages, shapes, sizes, ethnicities, physical abilities and life stages.

As stated on their website, the brand proudly designs “For women who wear lingerie as a love letter to themselves.”

"Fostering a sense of positive body image and freedom of expression, Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way."

Image: Instagram@lonelylingerie.

Lonely isn't the only lingerie brand to promote a diverse representation of women through their campaigns. US brand Aerie recently debuted a new campaign with the slogan "Girl power. Body positivity. No retouching," featuring models with chronic illnesses such as diabetes, and disabilities.

Feature image: Instagram/@lonelylingerie