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Woman, 70, Says Celebrating Choice To Get Botox Is Feminism

International Women’s Day is about celebrating choices, according to Noelene Robins -- which includes her decision to spend thousands on cosmetic surgery.

"For my age, most people think I am in my 50s and I look so much better than my photos," the Queensland-based hairdresser told 10 daily.

A self-described workaholic, Robins said she decided to invest heavily in her appearance about two years ago.

"My clients don't want to be going to some old hag in a hairdresser. It does help my career," she said.

Noelene, 70, said that fillers, botox and neck surgery make her feel and look 20 years younger. Image: Supplied.

Robins said she has spent more than $16,000 on a range of cosmetic treatments.

I have had Botox, fillers and my neck, they cut it all off and restructured it all. I have also had my teeth done.

She is open about the work she gets done, believing the stigma around cosmetic surgery and fillers should be lifted.

"Just today, walking about the main street, three or four people stopped me and said 'gee you look fantastic, what have you done,' and for me that is freedom," Robins said.

Before her treatments, Noelene felt her neck and teeth were 'awful'. Image: supplied

International Women's Day, marked on Sunday, is a day to celebrate the social, economic, cultural and political achievements of women. It is about unity, celebration, advocacy and action.

"Women are much more open about cosmetic procedures," Robins said.

"I don't care what people think ... you only have one life, why don't you enjoy it and do what makes you happy?"

"That for me is about choice and independence."

Robins is single, which she said won't change after her new look.

"I have a relationship with my purse and I don't need a man to nurse. I like to travel, to buy clothes and look after myself," she said.

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But she doesn't just attribute her fresh looks to medical intervention.

"I have given up alcohol, I am on a plant-based diet, I exercise and it's my whole lifestyle. I used to weigh more than 100 kilograms, and have lost a lot of weight," Robins said.

She said the fillers and surgery added to the final "lift and glow".

Noelene said she is also on a plant-based diet and does not drink alcohol. Image: supplied

Robins’ comments come as one of Australia’s biggest shopping strips launched an eye-raising campaign to encourage women to be unapologetic about their life choices.

The campaign on Melbourne’s Chapel St is focused on celebrating bold hairstyles, enjoying food, partying at any age and flaunting their cosmetic enhancement.

Since 2018, Australia has been the country with the most cosmetic surgery operations per capita, spending more than $1 billion per year.

According to the Australian College of Cosmetic Surgery, Aussies undergo about 500,000 cosmetic procedures per year, including 20,000 boob jobs and 30,000 liposuction procedures.

"If all women don't have to age terribly, what a better life they would have. This is our body, and I own my face and what happens to it," Robins said.

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Across more than a century now, women have gathered in sisterhood and solidarity to mark International Women’s Day in every place where they are found in our world – everywhere.

Contact the author alattouf@networkten.com.au