'I Am Ruthless': If Roxy Jacenko's Staff Don't Follow These Expectations, She Fires Them
Anyone who knows Roxy Jacenko knows that she never rests when it comes to her highly successful PR business, Sweaty Betty.
And she has the same expectation for her staff in terms of going above and beyond. So if her team were asked to describe her as a boss, what would they say?
"They'd say that I am ruthless and they would say that I want the best out of them," Roxy told 10 daily.
"But they would also say that when you walk in, you also walk out with an opportunity to take a job really anywhere or start your own company. And I can say that with confidence."
The company founder and CEO said of the staff she has kept during the the 15 years her business has been running, those who have worked for her for four years or over have gone on to start their own businesses, despite coming to her as interns.
"So it's all well and good to say I'm a hard boss. But at the end of the day, if you walk in as an intern and you walk out four or five years later and you can start your own business, well they have done a good job learning along the way," she said.
And according to Roxy, finding good staff is the hardest part of running her own business.
"You're dealing with lots of different personalities. You're in an office where you all sit on the floor, like a trading floor in a bank. And it's hard," she told 10 daily.
But Roxy said when it comes to PR, if you're not willing to work hard, you simply won't last in the demanding industry.
"The people who don't want to put 200 per cent in will never last and PR is changing. And if you aren't creative in your communication ability you won't last," she said.
I'm not a charity, I'm there to deliver for clients. The client comes to me and if I put an account manager on who can't deliver on their expectations? Well you're not staying.
Roxy said poor performance from her staff puts her relationships with her clients in jeopardy and as a direct result, the success of her business which is why she is so cut-throat.
"Do you think that I'm going to keep the client? Absolutely not if you can't do your job. So my job is to make sure that the right people are in the seat to do the best job that they can," she said.
Roxy said it can be challenging for her staff to always be 'on' but that's the reality of not only her industry, but the world we live in and that mobile phones in large part, are the cause.
"You're always working and you're always on email. I like to be on my phone. It's 24/7, that's the world we're in. We aren't in a world where people don't have instant access to emails and text messages," she told 10 daily.
Roxy said she remembers a time when she first started and all she had was a fax machine and a cordless landline but that getting access to a Blackberry revolutionised her business.
"I was one of the first people to ever have a Blackberry. What that Blackberry did for me was made me have instant access to my work 24/7. So people expect instant answers," she said.
Roxy said the expectation of instant communication isn't just siloed to PR and that it's a reality faced by all business.
"People don't want to wait and they know they don't need to wait now because anyone who has a phone has their email," she said.
You can catch 'I Am... Roxy' during Pilot Week at 8:30 pm on Wednesday, September 11 on 10 and 10 play.
Featured image: Instagram