'Luxury' Limited Edition Kit Kat Will Cost You $25 A Bar
Nestle is launching a personalised Kit Kat range that are double the size of its regular bars, but 10 times the price as the market for bespoke sweets continues to grow.
Kit Kats are getting a serious upgrade, but they are not cheap.
The new eight-finger bar will allow customers to choose from 1,500 flavour combinations, and also features personalised packaging.
Before Christmas, Nestle will open 30 pop-up stores across the United Kingdom before the products will become available through the chocolate company’s new online shop and ship worldwide.
The hand-crafted new chocolate bars from the Swiss food giant are called “Create Your Break.”
They allow customers to choose three special add-ins from a long list, and one chocolate variation from a selection of milk, dark, white and ruby.
In addition to the common add-ins like mini marshmallows, salted caramel chunks and toasted coconut flakes, there are “special edition” flavours including Whiskey & Ginger and Earl Grey.
“We know how much people enjoy experimenting with new and exciting Kit Kat flavours and the Kit Kat Chocolatory offers a whole new, premium Kit Kat experience as well as the chance to create your very own personalised break and have it delivered right to your door,” spokesperson Rabia Khan said in a press release.
Consumers are gravitating towards personalised products, a shift that has created a market for posh and customised versions of everything from craft beer to leather goods.
The same trend is obvious in the confectionery business where individualised gift are a big trend -- from named jars of Nutella to Toblerone bars with personal messages.
For the second year in a row, Cadbury is launching its annual Inventor Competition, enabling budding chocolatiers to create their dream bar which will become the next addition to the Cadbury Dairy Milk family.
Applicants can select from over 90,000 different flavour combinations online, where they can design and name the chocolate treat of their dreams.
This year’s winner, the Cadbury Dairy Milk CHOCA-LATTE, is now available for purchase online.