The Sticky Question We All Want Answered On World Nutella Day

This story is just nuts. Or is it?

In truth, this story is around 55 percent sugar, 7 percent cocoa powder, 8 percent skim milk powder, a large dollop of palm oil, a smattering of other ingredients, and just 13 percent hazelnuts.

Nutella cleverly markets itself as "hazelnut spread". But can you really call a spread which comprises just 13 percent hazelnuts a "hazelnut spread"?

Or is it just a chocolate spread?

It's World Nutella Day today -- yeah, that's a thing -- so 10 daily contacted Ferrero, manufacturers of Nutella for their take on this delicious dilemma.

They weren't able to get back to us in time for publication, so we thought we'd try to nut it out for ourselves.

First, we took to Twitter. Ah, that old chestnut. The results coming through appear fairly conclusive, to say the least (you have to click to see the poll result, which is very lopsided).

Next, we went to an actual undeniable nut spread to see how its nut content compared. We present Exhibit A: the peanut butter jar on our desk.

As you can see, the nut content of this particular brand of peanut butter is 85 percent. Which as far as we're concerned, very much makes it a nut spread.

Now, none of this is to suggest Nutella is not delicious and should not be consumed in moderation, or even in complete binge mode should the mood strike. Dive in with a ladle. Melt a vat of it and take a bath in it, we won't judge.

Don't you just want to dive in?

Just be aware of two things.

One, Nutella is not strictly what most nutritionists would call a health food.

And two, it uses a lot of palm oil, the highly controversial tropical crop. Nutella proudly claims that it sources its palm oil from sustainable sources with the highest possible level of traceability, and you can read all about that here,

However, there are those who say it's best to avoid all palm oil, full stop, because of the deforestation crisis in tropical regions.