Victoria's Secret Says TV Is No Longer 'Right Fit' For Its Annual Fashion Show

A company executive said the brand was re-thinking the annual show, and did not believe television was the 'right fit.'

The annual Victoria's Secret fashion show, known for its jewel-encrusted bras and supermodels sporting huge angel wings, is bidding farewell to network television.

Parent company L Brands Inc said on Friday it was re-thinking the TV special, saying the Victoria's Secret brand "must evolve and change to grow" as it aims to turn its business around.

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The most recent show which was televised in December 2018 had the worst ratings in the show's history. Photo: Reuters

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"For the past few months, we've said that we are taking a fresh look at every aspect of our business," the company said in a memo sent to employees by Chief Executive Les Wexner.

Screenshots of the memo were posted online. The memo was first reported by CNBC.

"We have decided to re-think the traditional Victoria's Secret Fashion Show. Going forward we don't believe network television is the right fit," Wexner said.

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The company did not immediately respond to requests from Reuters for comment.

The decision follows growing criticism of the television broadcast -- which features models such as Gigi Hadid, Kendall Jenner, Alessandra Ambrosio and Lily Aldridge walking the runway in skimpy underwear -- as sexist and out of touch.

Feature Image: Reuters