Advertisement

Victoria's Secret Says TV Is No Longer 'Right Fit' For Its Annual Fashion Show

A company executive said the brand was re-thinking the annual show, and did not believe television was the 'right fit.'

The annual Victoria's Secret fashion show, known for its jewel-encrusted bras and supermodels sporting huge angel wings, is bidding farewell to network television.

Parent company L Brands Inc said on Friday it was re-thinking the TV special, saying the Victoria's Secret brand "must evolve and change to grow" as it aims to turn its business around.

READ MORE: Lingerie Megastore Strips Staff Numbers And Is Accused Of 'Abusing Young Workers'

The most recent show which was televised in December 2018 had the worst ratings in the show's history. Photo: Reuters

READ MORE: The 'Sisterhood' Behind The Scenes At The Victoria's Secret Fashion Show

"For the past few months, we've said that we are taking a fresh look at every aspect of our business," the company said in a memo sent to employees by Chief Executive Les Wexner.

Screenshots of the memo were posted online. The memo was first reported by CNBC.

"We have decided to re-think the traditional Victoria's Secret Fashion Show. Going forward we don't believe network television is the right fit," Wexner said.

READ MORE: Finally We Have Diversity In The Victoria's Secret Show

The company did not immediately respond to requests from Reuters for comment.

The decision follows growing criticism of the television broadcast -- which features models such as Gigi Hadid, Kendall Jenner, Alessandra Ambrosio and Lily Aldridge walking the runway in skimpy underwear -- as sexist and out of touch.

Feature Image: Reuters