How This Music Festival Used The Power Of Partying For Good Deeds

Rather than just making a lot of noise and leaving a big mess, the Yours And Owls music festival tried to get their fans to do the right thing while partying.

Set just a stone's throw from a beautiful beach in idyllic Wollongong, the festival might have one of the nicest locations on Australia's festival circuit.

The two-day event, traditionally held over the October long weekend, attracts thousands of fans each year with its laidback vibe and impressive musical lineup -- this year boasting Courtney Barnett, Amy Shark and Hot Dub Time Machine as headliners -- and organisers have always tried to do something a little different with the platform they have.

A mural at the festival told festivalgoers about the plan.

That has materialised in the form of #PartyWithAPurpose, the festival's hashtag and motto, with fans asked to have a great time but to be mindful of the environment and others around them.

While other festivals have had some well-documented unsavoury events in recent years, Yours And Owls urged fans to "create a positive party culture" by looking after each other, respecting personal boundaries, and staying safe.

Plastic Free Wollongong staff walked around the festival, collecting cans and plastic.

That also extended to the environment, with a number of big and small initiatives trying to lessen the event's footprint on its picturesque home.

Measures such as cracking down on single-use plastic, focusing on compost and reducing landfill waste, and even volunteering with bush regeneration projects were well-known and important facets of the weekend.

The Your Plastic stall got people thinking about their waste, and how to reuse it.

A whole tent at the festival was devoted to forward-thinking, local, sustainable enterprises trying to make a difference in the community -- such as Hidden Harvest, educating people about food waste, and Your Plastic, raising awareness about waste and recycling.

10 daily visited Yours And Owls, speaking to some of the people behind the festival's agenda.