Academy Postpones Popular Oscar Category
It's tough being popular.
Just weeks after announcing changes to their telecast, the Academy of Motion Picture Arts and Sciences has now backtracked on their controversial addition of a "popular" Oscar category.
The idea of the popular Oscar was introduced with a few other changes including a reduced run time (a three-hour limit on the telecast) and moving the date forward to the beginning of February, the changes were allegedly in response to the failing ratings of Hollywood's biggest night.
Unfortunately for the Academy, the popular award was anything but with many -- even within the industry -- hitting back at the idea.
The announcement was vague, and made it seem like the Academy was attempting to separate films they deemed "worthy" and films they saw as "popular". It didn't go down great with Rob Lowe even calling the move the death of the film industry.
Now the Academy has halted plans for the popular Oscar, saying it won't feature in next year's Academy Awards.
In a statement, the Academy claimed that they would slow the introduction of the new award as it "creates challenges for films that have already been released".
"There has been a wide range of reactions to the introduction of a new award, and we recognise the need for further discussion with our members," Academy CEO Dawn Hudson said.
"We have made changes to the Oscars over the years -- including this year -- and we will continue to evolve while also respecting the incredible legacy of the last 90 years."
While that all sounds quite straightforward, according to a report in the New York Times, during a meeting of the Academy's board, high-profile members including Laura Dern and Steven Spielberg spoke out against the move to popularise the awards.
Featured image: Getty.