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Kim Kardashian Accused Of 'Blackface' In New Magazine Cover Shoot

It's not the first time the reality star has been criticised for presumed cultural appropriation.

Kim Kardashian West faced immediate backlash for perceived 'blackface' after debuting a vintage Hollywood glam-inspired magazine shoot on Friday.

Critics commented the 39-year-old's spread for 7HOLLYWOOD presented her in the same vein as iconic African-American stars like Diahann Carroll, Diana Ross, Nancy Wilson and in more recent times, Janet Jackson and Beyonce.

Directed by fashion powerhouse Manfred Thierry Mugler, the photos appear to depict Kardashian West as a brown-skinned woman with voluminous hair.

Blackface is historically defined as theatrical make-up used mainly by non-black performers to represent a caricature of black people.

The practice gained popularity during the 1800's and contributed to the rise of minstrel shows, where white performers would don exaggerated makeup to impersonate and largely lampoon black people.

A "source close to Kardashian West" denied allegations of blackface or that her client was purposely attempting to look like a black woman to Page Six.

“It’s the lighting that makes her look darker in this specific image. There are multiple covers and images from this shoot where the lighting looks more natural.

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“People are so quick to find the negative in everything and also often forget that she is of Armenian descent.”

Fans left thousands of comments under Kardashian West and 7MAGAZINE's accounts voicing their displeasure at the mother-of-four's depiction.

“Was the point to make her appear more ethnic,” asked one follower. “What’s with the darkening [of] her skin colour? She in no way is that complexion naturally. Unacceptable.”

"They only want to act like us, be like us, and look like us when it is beneficial to and for them. I said what I said don't @ me," another user said.

Kardashian West was previously accused of blackface in 2017, for a photo shoot launching her KKW Beauty makeup line.

She spoke with The New York Times regarding the controversy at the time and said "she would obviously never want to offend anyone".

"I was really tanned when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it.

Of course, I have the utmost respect for why people might feel the way they did. But we made the necessary changes to that photo and the rest of the photos. We saw the problem, and we adapted and changed right away. Definitely I have learned from it."

Contact the author: samelia@networkten.com.au