Someone Paid Sugar Ray's Mark McGrath $100 To Break Up With Their Boyfriend Via Video
You've heard of ghosting, now get ready for the new break-up trend: Sugar Raying.
If you haven't heard of Cameo, it's a site where you can purchase personalised messages from celebrities.
If you wanted to get a Real Housewife to wish your friend happy birthday, or get former White House director of communications Anthony Scaramucci to read you a bedtime story, you fork over however much that celeb goes for and receive a little video.
Prices obviously range from celeb to celeb -- for instance, you can grab a message from Olympic five-time gold medalist Nadia Comăneci for USD$50, or if you're looking for something a bit more pricey you could always fork over $1,000 for a message from magician Criss Angel.
Also, if you're really curious, you can pop onto a celeb's profile and see the kinds of messages they'll send and while everyone will tell you Nikki Blonsky from the movie 'Hairspray' is like a patron saint of the site, insiders really know it's 'That's So Raven's Anneliese van der Pol who really dominates the genre.
Cameo has come under fire when users started tricking celebs into saying racist slurs or coded anti-Semitic messages, but one user has found a new way to use the tool.
She broke up with her boyfriend using Sugar Ray's Mark McGrath.
Staring down the camera, looking just as fresh and taut as he did in the early '90s, McGrath addresses a man named Brayden, telling him that his girlfriend, Cheyenne, is "having difficulty staying in this long-distance relationship".
"She still cares about you a lot," McGrath waxes, "you never know what the future may hold and she still wants to be friends with you."
Cheyenne goes on to use McGrath to wish her now-ex luck on his thesis -- which McGrath agrees is "probably not the best time, Cheyenne".
The third act of the incredible two minute and twenty-second video concludes with McGrath finding out that he's been used specifically because Brayden is a fan of Sugar Ray.
"I wish I was delivering you good news," McGrath says, "hopefully I can see you backstage, give you a high-five some day dude and we can maybe laugh about this sometime. Hopefully, we all can! Cheyenne, Brayden, all of us!
"But she wants to be friends right now, bro."
This actually isn't the first time the app has been used for a breakup, back in April 'RuPaul's Drag Race' winner Bob the Drag Queen delivered some similar news to a man named Quentin.
"What I’m about to tell you is a little bit uncomfortable," Bob says in the short message, "However, Raphael feels like your relationship is not working out and this is not a joke, and this is very serious..."
Thank God, now we can all avoid the messy emotional baggage of breaking up with people... and just pay celebrities to do it for us.
Featured image: Getty Images.