Justin Bieber Is Copping The Blame For This Icelandic Canyon Closing
Instagrammers have ruined another natural wonder -- and it's all because of Justin Bieber.
The Fjaðrárgljúfur canyon in Iceland is not only tricky to pronounce -- it's also an extremely 'gram-able location with its dramatic sheer cliffs, lush green grass and winding river.
The ancient canyon was reportedly formed in the last Ice Age and has been doing just fine for nearly 10,000 years -- until Bieber shot his music video for "I'll Show You" in 2015.
The brooding clip shows the singer dressed in his hoodie and jeans, jumping about on high, narrow cliffs, frolicking through fields, and taking a freezing cold dip in his underwear.
Which has caused a steady horde of Beliebers to visit Fjaðrárgljúfur in recent years and trample the natural environment to get the perfect selfie, CNN Travel reports.
The canyon is set to close to tourists until June due to "environmental concerns", despite the next few months being the most popular time for visitors.
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Visit Iceland's Inga Hlin Palsdottir told CNN that the canyon is just "a natural wonder that wasn't meant to be that popular".
"We need to build a better infrastructure there so we can invite people all year round," she said. "We need paths that can be discovered all year round. It's not only because of nature, it's a safety issue."
And although Palsdottir did not directly mention Bieber, a quick look on Instagram and Trip Advisor shows that a number of tourists are visiting the destination solely because of "I'll Show You", which has 440 million YouTube views.
The Trip Advisor page for the stunning natural location shows that plenty of tourists planned their trip around "I'll Show You" with one man literally renaming the canyon "Bieber Gorge" in his review.
"Absolutely stunning and well worth the hike to where Justin Bieber risked life and limb balancing on one of the off-limits paths for his promo video," Peter B from Somerset in the UK wrote.
Other reviews on the travel site show that not only is the environment at risk of being destroyed, tourists have been putting their lives at risk by climbing to dangerous heights.
"Signs now warn that anyone doing a Justin Bieber -- that is, venturing to the edges for selfies -- is subject to fines," wrote one user from the Blue Mountains in NSW.
CNN Travel noted that Iceland has welcomed a huge influx of tourists in recent years. A whopping 2.2 million people visited in 2017, which is six times the national population of 350,000, according to the country's tourism board.
And while Iceland is known for being the home of Björk, Sigur Rós and the best place to see Aurora Borealis pop off -- nothing comes close to the power of a Justin Bieber video.
Main Image: Getty Images.