Jaden Smith Worked A Shift At Woolies To Promote His Sustainable Water

Jaden Smith is in town promoting his brand of eco-friendly bottled water and did so by doin' a shift at ya local Woolies.

Yep, the 20-year-old is currently in Melbourne where he did a quick shift at Woolies to promote the Australian launch of Just Water, his eco-friendly bottled water.

"I feel like I trained my whole life for this," Jaden said in a video showing him all decked out in a Woolies uniform.

"I'm ready to get behind the counter. I'm ready."

While the shift seemed to run smoothly, Jaden's grasp on his multiple pairs of grocery-clerk glasses was less strong.

While the stunt was kind of a laugh, the message behind Just Water isn't.

Established when Jaden was just 11, Just Water prides itself on its eco-friendly packaging, responsible sourcing and economic impact.

Jaden and his dad Will Smith are partners in the organisation, which started when he saw plastic bottles littered in the ocean while surfing.

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Speaking to The Project, Jaden explained that he decided at a young age he wanted to be part of the solution, not the problem.

Rather than using plastics like most bottled water companies, Just Water is packaged in a paper-based bottle with sugarcane-based plastics in the neck and cap.

It's ultimately made from 82 percent renewable materials making it completely recyclable and cutting the company's carbon footprint significantly.

"A lot of the pollution that I saw was coming from bottled water," he explained.

"So that's why I wanted to tackle water first... I could reduce the most amount of C02 emissions and the most amount of plastic if I went into the water bottle space."

Smith is one of the busiest 20-year-olds out there, working on music, voice acting for Netflix's anime series Neo Yokio, establishing his own clothing brand, acting and modelling.

All that and he still made time to run a shift at Woolies? Slick.

Featured image: Instagram @c.syresmith.