Netflix Is Begging You To Stop Doing The 'Bird Box Challenge'
Netflix is getting a little concerned that the 'Bird Box' memes are getting out of hand.
The film was released on the streaming service just shy of two weeks ago but has already broken records -- and possibly bones -- with fans keen to imitate the blindfolded cast members.
The premise of Bird Box involves Malorie (Sandra Bullock) and her children, Boy and Girl, shielding their eyes with blindfolds to avoid the powers of a dangerous, unseen adversary.
Netflix is now realising that the real unforeseen monsters of Bird Box are the thousands of dangerous memes that are being created around the world.
Fans have rummaged through their cupboard for old bandannas and handkerchiefs and are throwing caution to the wind for the sake of living out their best Bird Box lives.
After thousands of videos posted to Twitter show families running into doors, fumbling around forests and even giving people haircuts, Netflix has posted a stern -- yet loving -- warning to viewers.
"Can't believe I have to say this," the Netflix US Twitter account wrote, sounding like a cranky parent.
"But: Please DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.
"We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
A New Year's resolution we should truly all try to stick to -- don't let memes put you in the hospital in 2019.
Main Image: Netflix