Would you eat Burger King’s new preservative-free burger?
Burger King has launched a new ad campaign showing a burger moulding over 34 days. While it may seem like a promotion for their new listeria burger, it’s actually to promote their new preservative-free approach.
The 45-second ad shows a Whopper burger quickly getting covered in mould and green fungus, as the song ‘What A Difference A Day Makes’ plays.
It’s an odd approach to entice customers, unless Burger King’s new demographic is worms.
The ad ends with a tagline that reads, “The beauty of no artificial preservatives.” In other words, it’s like a body positive burger. Yaaas, King!
According to CNN, European Burger King restaurants have already gotten rid of preservatives, with the new menu rolling out in other territories soon. It would only be bad news if you enjoy slowly nibbling on your burger for over a month.
Just like Burger King, we’re all hoping this ad ages better than the burger. And while this ad may seem revolting to some, it’s just nice to see a fast food restaurant promoting more greenery in their food.